shopbwana.com sits alongside infobwana.com, the rebranded version of thebestofzambia.com which used to house both the online shop and business directory. Read the full story about this transition here.
By having a website that is dedicated to online shopping and delivery, we can now focus on developing the specific features needed for a successful online shop such as reviews, a loyalty scheme, an affiliate scheme and international payments and delivery.
Our first step has involved moving all our current clients online shops to shopbwana.com. As we speak we are developing a free product that meets the needs of independent and micro retailers who sell through WhatsApp and social media.
This is an exciting opportunity for us to help small independent retailers to sell better online and solve the very real problems they experience thus enabling them to scale their online businesses more easily. Interested? Join the waitlist to get early access here: shopbwana.com/early-access
Our online shopping survey of over 1000+ respondents highlighted that trust and education, and the limited number of products available stand in the way of online shopping traction in Zambia.
And yet, online shopping through social media and WhatsApp in Zambia is thriving and very much alive. Therefore, solving the frustrations and limitations buyers and sellers experience with the tools they are currently using through shopbwana.com means we will pull in a large audience of ecommerce ready buyers and sellers, something that will benefit everyone.
This move helps us build trust with a much bigger audience, it sensitises buyers and sellers to using our platform so that the next step, “paying online” is not such a culture shock.
We are especially excited about shopbwana.com spotlighting all the hand made and independently created products that are currently difficult to find, let alone buy from, on a national, regional and international scale.