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Sales refer to the exchange of goods. Marketing is research and analysing
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Sales & Marketing

Sales refer to the exchange of goods. Marketing is research and analysing

Defining Sales and Marketing Sales include “operations and activities involved in promoting and selling goods or services.” Marketing includes “the process or technique of promoting, selling, and distributing a product or service.” The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold. Sales is a term used to describe the activities that lead to the selling of goods or services.

Sales and marketing are two business functions within an organization -- they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.

Sales

Sales refer to the exchange of goods and services in return for the money. It is a process to transfer goods from manufacturer to distributor, distributor to wholesaler, wholesaler to retailer and from retailer to the consumer. The primary object of sales is to increase revenue.

Generally, to promote sales of a product or services a special discount or offers are encouraged to attract the consumer. Few activities involved in strengthening the sales are:

  • Demonstration of the product
  • Establishing tie-up with various companies
  • Customers satisfaction
  • Building contacts
  • Sales is a transfer of product from the manufacturer to the customer in exchange for the money
  • Product oriented approach is followed
  • Sales follows push strategy
  • Target audience Individuals and companies
  • Strategy adopted - Target audience for marketing is the public in general
  • Tenure - Short-term
  • Primary Objective - Influence the target audience to become buyers of the product Identify customer requirements and make products that fulfills their requirements
  • Scope of sales is limited only towards product selling.
  • Essential skills required - Good communication and selling skills Good analytical skills

Marketing

Marketing is a process that involves research and analysing customer requirement, according to which a company manufactures a product to satisfy their need. The marketing team regularly do market research to examine the likes and dislikes of customers or a group with different tools. In other words, marketing is all about discovering human needs and satisfying them with the desired product, thus resulting in sufficient income.

Few activities that are involved in Marketing:

  • Market research
  • Manufacturing of product
  • Promotion of product
  • Advertising of the product
  • Selling the product
  • After sell service
  • Customer satisfaction
  • Marketing is understanding the customers need and introducing a product
  • Customer oriented approach is followed
  • Marketing adopts pull strategy
  • Tenure - Long-term
  • Primary Objective - Scope of marketing is varied and includes advertisement, customer support, after sales service etc.
  • Essential skills required - Good analytical skills