Packaging labels can be done in a variety of sizes, materials, and shapes. It plays a key role by displaying vital information about a product. It indicates the ingredients used to make the product which allows the customer to know what is in the food they're eating or the product they're using, knowing the ingredients also allows a consumer to know how healthy or unhealthy the product is, how to store and preserve the product and allergy information which may be important to consumers that may be allergic to certain ingredients. Packaging labels also beautify products and add to their visual appeal. For a variety of packaging labels available in Zambian stores browse through this category.
Labels that are applied to packaging to indicate the contents, product specifications, contact details, health and safety warnings and guidelines for use, and any additional marketing, branding, or pricing information that applies to a product.
Label Types and When to Use Them
Packaging focuses on the appearance of the product, i.e. it is more about the look and feel of the product. As against, labelling is mainly concerned with product description to be given. It determines what is to be displayed on the product or its package.
Distinct forms of labelling.
The definition of a label is something used to describe a person or thing. An example of a label is a piece of fabric sewn into the collar of a shirt giving the size, what the shirt is made of and where the shirt was made. An example of a label is a father introducing one of his sons as "the smart one."
There are two types of labels, supplier labels and workplace labels. Suppliers of hazardous products need to apply a label that complies with the Hazardous Products Regulations.
Packaging and labelling directly impact sales and profits as they offer detailed information on the price, quality, quantity, usage, ingredients, and features of the products. They also display the brand logo and message that help the customer find the product easily by creating a recall value.
Marketers use labelling to their products to bring identification. This kind of labelling helps a viewer to differentiate the product from the rest in the shelves of the market. There are several used of the label for the products in the market. Labelling is used for packaging the product.